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Manager, CRM & Lifecycle Marketing

We are seeking a talented and ambitious Manager, CRM & Lifecycle Marketing to develop and execute our member experience and lifecycle strategy.  This is an opportunity to engage with our awesome members, and design and implement programs and features that improves their experience over time.  The successful candidate will be able to pivot from strategic conceptual thinking, to creative and operational execution, to deep analytical analysis and iteration.

You will …

  • Develop and operate end-to-end CRM strategies and programs.
  • Gather and analyze feedback from members on a regular basis.  
  • Embrace an iterative and action-oriented approach to building and improving all member experience programs.
  • Manage and improve our rejoin marketing program.
  • Operate and improve email programs for members and prior members.
  • Operate and improve loyalty programs that achieve demonstrable retention and revenue outcomes.
  • Work with the product team to conceptualize and build out the non-shopping, online experience.
  • Create a content program for our members that goes beyond books and shopping across our email, blog, and the out-of-box experiences.
  • Work closely will the member services team to take full advantage of one-on-one interactions with members and improve our brand voice.

About You

  • Minimum of 3-4 years of experience in customer marketing, CRM, loyalty marketing, product management, content marketing, customer service, or online product management at an entrepreneurial consumer brand.
  • Demonstrated ability to manage projects from concept development through execution and measurement.
  • Highly analytical
  • Ability to create great content would be very helpful.
  • Passionate about delivering incredible consumer experiences.

 

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