We are seeking a growth-oriented marketer to lead execution of our customer acquisition efforts across our paid digital channels. This is a great opportunity to learn how to execute across with multiple paid marketing channels and project management to drive growth for an exciting direct-to-consumer brand.
If you love working closely with a small team of super-intelligent people, creatively solving challenging problems, and making an impact on business through insightful analytics, this could be an awesome next job for you!
You will …
Report and analyze acquisition and retention channel data to help inform marketing strategy decisions
Assist in managing paid acquisition channels including Facebook/Instagram and Google Adwords
Design and analyze experiments (i.e., A/B and multivariate tests) to gain insights and evaluate opportunities for optimization across digital marketing channels
Work with Director of Analytics to accurately track and analyze marketing spend and performance
Partner with creative team to develop assets for creative testing across digital platforms and report results in a timely manner
Maintain a sophisticated and nuanced view of acquisition and retention marketing efforts by channel, with an eye toward continuously improving them through actionable data insights
Minimum of 1-2 years of experience in performance marketing, customer marketing, content marketing, or online product management at an entrepreneurial consumer brand
Strong interest in using quantitative data to inform qualitative decisions. Ability to do math and use Microsoft Excel well is a requirement
Familiarity with Facebook/Instagram platform
A love of reading and contemporary fiction