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VP, Strategy and Business Development

BOTM is looking for a VP to lead a our team focused on identifying and executing new growth opportunities. This requires a functional mix of strategy, project management, and growth marketing. The successful candidate will be a general manager with experience leading across a range of functions in digital content or consumer internet products and services. The position will report to the company’s c-level leadership.

Examples of new growth opportunities include, new geographies and demographics for our existing product, opportunities in original programming and community features, new e-commerce product extensions, and new opportunities that leverage BOTM’s unique brand, customers, or capabilities.

The VP will operate in three key areas: (a) develop business cases by conducting competitive and market research and analysis, (b) project manage a portfolio of growth opportunities and staff a team against those opportunities, and (c) build, grow and manage opportunities that get the greenlight.

About the role

Business case development

  • Conduct primary and secondary market and customer research. 
  • Devise and lead experiments that further validate and characterize a given opportunity.
  • Conceptualize and specify product and service ideas.   
  • Capture all findings in a detailed business case for each opportunity, including a detailed financial projection.  

Project management 

  • Actively manage multiple (5+) growth opportunities simultaneously. 
  • Maintain detailed roadmaps for each project outlining individual steps, deadlines, and status. Update these plans real-time as the project progresses. 
  • Communicate proactively across the company to ensure alignment on your objectives.

Growth and Operations

  • Own the product and marketing roadmap for opportunities that get the greenlight. 
  • Operationalize the opportunity by utilizing available resources internally, and by identifying and hiring additional resources as needed. 
  • Act as the hand-ons owner for each project either directly or through people on your team who report to you. 



  • +10 years of experience identifying, researching, and executing new growth opportunities for media, ecommerce, or consumer internet companies. Relevant experience may include working at a strategy consulting firm, product development agency, venture capital firm, eCommerce company, or consumer internet company.  
  • Proven project management expertise for large-scale, innovative projects that involve an iterative, non-linear path to completion. 
  • Hands-on experience launching and growing a new digital product or service.
  • Deep knowledge of new consumer internet products and services in books, audio, and story-telling. 
  • MBA is a plus. 
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