Manager, CRM & Lifecycle Marketing

New York, NY
Full Time

We are looking for a Manager, CRM & Lifecycle Marketing to help us increase retention and keep our member experience great! Key attributes include a love of data analysis, strategic thinking, coordinating cross-functional tasks to flawless execution, and delivering an excellent member experience. A successful candidate will be able to combine strategic and analytical thinking with creative and operational execution.

About the Role

  • Analyze churn data to identify and execute opportunities to improve retention, with a particular focus on new members.
  • Develop and maintain detailed project plans for our Relationship Status loyalty program and other key member experience programs to improve member retention.
  • Develop campaigns to reactivate canceled members across channels like email, site/app, direct mail, and more.
  • Manage BOTM’s email program to optimize convert leads, engage existing members, reactivate canceled members, and drive gift purchases. 
  • Compile and share out member insights through surveys, social listening, customer service contacts, and other channels to create actionable learnings 

About You

  • 5+ years of experience in customer marketing, CRM, loyalty marketing, or customer experience at a DTC brand
  • Current or past experience as a member of BOTM is a strong plus
  • Strong understanding of CRM
  • Strong analytical and Excel skills
  • Thrives working in a fast-paced, iterative environment and ready to work hard
  • Strong organizational and problem solving skills with keen attention to detail
  • Ability to work on multiple projects, fast timelines and with different personalities
  • A love of reading and contemporary fiction


Base salary range between: $90,000 - $140,000


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