View Our Website View All Jobs

Manager, App & Product Marketing

We are seeking an ambitious and experienced App & Product Marketing Manager to drive adoption of our native app and oversee the rollout of new in app features. The ideal candidate has a passion for understanding user behavior, good project management skills and an analytical mindset. This is a great opportunity to lead product marketing at a rapidly growing and innovative D2C brand with a sizable existing audience. 

You will:

  • Lead efforts to drive member adoption of our native app.
  • Develop member communication plans that deliver successful launches for new app features.
  • Partner with CRM and Product teams to improve performance of existing features and develop ideas for future builds.
  • Manage conversion of non-members from free to paid.
  • Embrace an iterative and action-oriented approach to building and improving our overall app experience 

About You 

  • 4+ years of experience in product marketing, product management, or content marketing, with at least 2 years in mobile app marketing or development. 
  • An understanding of the mobile app ecosystem with a keen eye for UX, content, adoption and usage.
  • Ability to articulate the value product features create and develop strong product positioning and messaging hierarchy.  
  • Experience in content and/or media companies preferred. 
  • Passionate about delivering incredible consumer experiences across channels.
  • Strong ability to use quantitative data to inform qualitative decisions.
  • Detail-oriented, well-organized, and able to effectively manage complex projects.
  • A love of reading and contemporary fiction!
Read More

Apply for this position

Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file