Marketing Analyst

New York, NY
Full Time
Marketing
Entry Level

Book of the Month is looking for a highly organized, data-driven and ambitious Marketing Analyst to join our CRM team and assist with initiatives across marketing channels to help drive our growth. This is a great opportunity to get real hands-on experience contributing to a D2C marketing organization. 

Responsibilities 

You will work across several different aspects of marketing over time, but will focus primarily on CRM and member retention initiatives. You will: 

  • Build and schedule marketing campaigns with a strong focus on emails, but also including ads and social media posts
  • Create and update reports for retention and member experience initiatives by synthesizing relevant data
  • Analyze and manipulate data from reports to garner insights and recommendations for next steps
  • Create, update, and maintain detailed project plans and testing roadmaps for key member experience campaigns like Book of the Year and our annual Reading Challenge
  • Communicate with relevant team members and external partners to ensure accurate, excellent, and on time execution of projects
  • Partner with the Creative team to plan or produce content, with a strong focus on app and email content, but also including ads, our website, and social media accounts

 
Requirements 

  • Highly analytical; uses data regularly to drive decisions
  • Extremely detail-oriented and resourceful
  • Bachelor’s degree with a focus on quantitative disciplines or marketing
  • 1-2 years experience in marketing, consulting, or business analytics   
  • Able to prioritize work effectively while juggling multiple tasks
  • Comfortable working in a fast-paced environment
  • Highly motivated to grow and learn
  • Excellent communication skills
  • Fan of new release fiction
  • Current or former member of Book of the Month preferred

 

Base salary range between: $60,000 - $80,000

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