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Manager, Content Marketing

Book of the Month is looking for a Content Marketing Manager to help us translate our brand persona into fun, engaging content across social media channels and in our native app. The successful candidate will possess a sharp understanding of how content resonates with audiences across different channels and use a results-driven approach to develop content to drive measurable business objectives. 

What You’ll Do:

  • Draft, develop, and manage the content calendar for our in-app feed, organic instagram and organic TikTok.
  • Analyse performance and gather feedback to continually improve these channels.
  • Manage the development, production, and execution of content projects.
  • Write briefs and partner with the Creative team to produce and review content.
  • Develop a program to create engaging content featuring Book of the Month authors.
  • Write and/or edit short-form and long-form original content. 
  • Contribute creative ideation to and share insights with the paid media and partnerships team.
  • Potentially manage aspects of our celebrity endorsement program, including curation of relevant celebs, communication and negotiation with talent agents, and creation of content briefs and photoshoot guidelines.

Qualifications: 

  • 4+ years of experience in content marketing, digital marketing, or social media.
  • Experience managing a brand’s social media account or content feed.
  • Ability to create cheeky, entertainment content aligned with BOTM’s brand voice.
  • Strong understanding of what makes content relevant and engaging. 
  • Ability to use quantitative data to inform qualitative decisions.
  • Detail-oriented, well-organized, and able to effectively manage complex projects.
  • A good sense of social and cultural trends, and pop-culture references. 
  • A love of reading and contemporary fiction!
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