Book of the Month is looking for a Content Marketing Manager to help us translate our brand persona into fun, engaging content across social media channels and in our native app. The successful candidate will possess a sharp understanding of how content resonates with audiences across different channels and use a results-driven approach to develop content to drive measurable business objectives.
What You’ll Do:
Draft, develop, and manage the content calendar for our in-app feed, organic instagram and organic TikTok.
Analyse performance and gather feedback to continually improve these channels.
Manage the development, production, and execution of content projects.
Write briefs and partner with the Creative team to produce and review content.
Develop a program to create engaging content featuring Book of the Month authors.
Write and/or edit short-form and long-form original content.
Contribute creative ideation to and share insights with the paid media and partnerships team.
Potentially manage aspects of our celebrity endorsement program, including curation of relevant celebs, communication and negotiation with talent agents, and creation of content briefs and photoshoot guidelines.
4+ years of experience in content marketing, digital marketing, or social media.
Experience managing a brand’s social media account or content feed.
Ability to create cheeky, entertainment content aligned with BOTM’s brand voice.
Strong understanding of what makes content relevant and engaging.
Ability to use quantitative data to inform qualitative decisions.
Detail-oriented, well-organized, and able to effectively manage complex projects.
A good sense of social and cultural trends, and pop-culture references.