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Associate, Social Media Marketing

We are seeking a growth-oriented marketer to help lead and execute our social media efforts across different platforms. The key to success for this role is a unique combination of creating/curating amazing content and utilizing data and insights to develop strategies to grow followership, engagement, and business performance. 

If you love working closely with a dedicated, hard-working team, creatively solving challenging problems, and making an impact on business through insightful analytics, this could be an awesome next job for you! 

You will … 

  • Execute end-to-end social media marketing strategies and initiatives, including ideation, planning, content publishing, and analytics 

  • Perform social media analytics and engage in social listening to modify strategies based on market trends and audience insights 

  • Work with creative team, brand partners, and BOTM community to create and curate content that elicit emotional reactions and build genuine relationships  

  • Test and report on new campaigns to increase impression share and engagement rate 

  • Develop a program and guidelines to regularly engage with the BOTM social community, and supervise execution of social engagement by the member services team 

  • Identify and negotiate social partnerships with other brands and creator accounts  

  • Follow industry news, keep up with algorithm changes, and experiment with new features or platforms  

About You 

  • Minimum of 2-3 years of experience in social media marketing, performance marketing, and/or content development/strategy at an entrepreneurial DTC brand, content company, or agency 

  • Strong interest in using quantitative data to inform qualitative decisions, ability to do math and use Microsoft Excel is a requirement 

  • Proficiency with Facebook/Instagram and social scheduling platforms (i.e. Later, Sprout, etc.)  

  • Detail-oriented, well-organized 

  • A love of reading and contemporary fiction 

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