Marketing Coordinator

New York, NY

Full Time

Marketing

Entry Level

Book of the Month is looking for highly organized, data-driven and ambitious coordinator to assist with initiatives across marketing channels and help drive our growth. This is a great opportunity to get real hands-on experience contributing to a D2C marketing organization.

Responsibilities

You will work across several different aspects of marketing over time, depending on the needs of the business. Across all areas of marketing, you will:

Create and update reports for marketing programs across channels by synthesizing relevant data
Analyze and manipulate data from reports to garner insights and recommendations for next steps

Build and schedule marketing campaigns, including emails, ads, and social media posts
Create, update, and maintain detailed project plans and testing roadmaps
Communicate with relevant team members and external partners to ensure accurate, excellent, and on time execution of projects
Partner with the Creative team to plan or produce content for our app, emails, ads, website, and social media accounts

Requirements

Highly analytical; uses data regularly to drive decisions
Extremely detail-oriented and resourceful
Bachelor’s degree with a focus on quantitative disciplines
1-2 years experience in marketing, consulting, or business analytics
Able to prioritize work effectively while juggling multiple tasks
Comfortable working in a fast-paced environment
Highly motivated to grow and learn
Excellent communication skills
Fan of new release fiction

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How did you hear about this position?*

What is your familiarity with BOTM?*

When you think about your aspirations for your next position, what does that look like in terms of work/life balance and career growth? Indicate your aspirations on a scale of 1 to 10 in which 1 is "work/life balance is super important" and 10 is "career growth is super important". If these are equally important to you select 5.*

When you think about what type of workplace environment you most enjoy, do you prefer consistency or dynamic change? Indicate your preference on a scale of 1 to 10 in which 1 is "consistency" and 10 is "dynamic change". If you enjoy these equally, select 5.*

As a company, we are committed to maintaining an in office culture to facilitate collaboration and innovation. We currently operate a hybrid schedule, with teams working in office 3-4 days per week and remotely on other days. Knowing this, please select your work preference below:*

Let’s say BOTM sends an email survey to 3,500 customers and asks them to rate their customer satisfaction on a scale of 1 to 11. Of the customers who receive the email, 71% have been customers for less than 1 year and 29% have been customers for more than one year. Of the <1 year customers, 15% answer the survey; of the >1 year customers, 25% answer the survey. The <1 year customers post an average rating of 5.0 and the >1 year customers post an average rating of 8.5.

1. What is the overall average rating from the survey
2. Do you think BOTM should be happy with this overall rating? Why or why not?
3. What additional data would you pull to support your conclusion?*

Please describe a time when you analyzed data to make a decision. How did you come to your decision and what was the outcome?*

This position requires a combined skill set of data analysis, project management, and creativity. Which of these three areas is most appealing to you? Why?*

What are some of your favorite books that you have read in the past 3 months?*

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